Show simple item record

dc.coverage.spatialASIA AND THE PACIFIC
dc.creatorUN.ESCAP
dc.date.accessioned2021-03-26T19:52:42Z
dc.date.available2021-03-26T19:52:42Z
dc.date.issued1998
dc.identifier.urihttps://hdl.handle.net/20.500.12870/64
dc.description.abstractThe objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential.
dc.format.extent69 p.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUnited Nations
dc.rightsThis publication may be reproduced in whole or in part for educational or non-profit purposes without special permission from the copyright holder, provided that the source is acknowledged. The ESCAP Publications Office would appreciate receiving a copy of any publication that uses this publication as a source.
dc.rightsUse may not be made of this publication for resale or any other commercial purpose whatsoever without prior permission. Applications for such permission, with a statement of the purpose and extent of reproduction, should be addressed to the Secretary of the Publications Board, United Nations, New York.
dc.titleMarketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region
dc.typeText
dcterms.accessRightsOpen Access
dc.rights.holderUnited Nations
dc.subject.unbistTRANSPORT
dc.subject.unbistMARKETING
dc.subject.unbistRAILWAY TRANSPORT
dc.subject.unbistRAILWAYS
escap.publisherPlaceNew York
escap.doctypeManual and Training material
escap.programmeOfWorkTransport
escap.areasOfWorkTrans-Asian Railway Network
escap.libBibNumber20992
escap.bibLevelMonograph
escap.libCallnumberA X(5-012):656.2:658.8 Uni
escap.link.internalLinkhttps://www.unescap.org/resources/marketing-railway-product-asia-and-pacific-region-guidelines-development-marketing-culture
escap.link.internalLinkhttp://www.unescap.org/sites/default/files/marketing-fulltext.pdf
escap.contactPhone+66 2 288-1234
escap.contactEmail[email protected]
escap.contactUnitTransport Division
dc.date.escap1998-01-06


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record