dc.coverage.spatial | ASIA AND THE PACIFIC |
dc.creator | UN.ESCAP |
dc.date.accessioned | 2021-03-26T19:52:42Z |
dc.date.available | 2021-03-26T19:52:42Z |
dc.date.issued | 1998 |
dc.identifier.uri | https://hdl.handle.net/20.500.12870/64 |
dc.description.abstract | The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential. |
dc.format.extent | 69 p. |
dc.format.mimetype | application/pdf |
dc.language.iso | eng |
dc.publisher | United Nations |
dc.rights | This publication may be reproduced in whole or in part for educational or non-profit purposes without special permission from the copyright holder, provided that the source is acknowledged. The ESCAP Publications Office would appreciate receiving a copy of any publication that uses this publication as a source. |
dc.rights | Use may not be made of this publication for resale or any other commercial purpose whatsoever without prior permission. Applications for such permission, with a statement of the purpose and extent of reproduction, should be addressed to the Secretary of the Publications Board, United Nations, New York. |
dc.title | Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region |
dc.type | Text |
dcterms.accessRights | Open Access |
dc.rights.holder | United Nations |
dc.subject.unbist | TRANSPORT |
dc.subject.unbist | MARKETING |
dc.subject.unbist | RAILWAY TRANSPORT |
dc.subject.unbist | RAILWAYS |
escap.publisherPlace | New York |
escap.doctype | Manual and Training material |
escap.programmeOfWork | Transport |
escap.areasOfWork | Trans-Asian Railway Network |
escap.libBibNumber | 20992 |
escap.bibLevel | Monograph |
escap.libCallnumber | A X(5-012):656.2:658.8 Uni |
escap.link.internalLink | https://www.unescap.org/resources/marketing-railway-product-asia-and-pacific-region-guidelines-development-marketing-culture |
escap.link.internalLink | http://www.unescap.org/sites/default/files/marketing-fulltext.pdf |
escap.contactPhone | +66 2 288-1234 |
escap.contactEmail | [email protected] |
escap.contactUnit | Transport Division |
dc.date.escap | 1998-01-06 |