Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region
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1998Corporate Author/ s
UN.ESCAP
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RT Generic T1 Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region A1 UN.ESCAP, YR 1998 LK https://hdl.handle.net/20.500.12870/64 PB United Nations AB The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential. OL English(30) TY - GEN T1 - Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region AU - UN.ESCAP Y1 - 1998 UR - https://hdl.handle.net/20.500.12870/64 PB - United Nations AB - The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential. @misc{20.500.12870_64 author = {UN.ESCAP}, title = {Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region}, year = {1998}, abstract = {The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential.}, url = {https://hdl.handle.net/20.500.12870/64} } @misc{20.500.12870_64 author = {UN.ESCAP}, title = {Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region}, year = {1998}, abstract = {The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential.}, url = {https://hdl.handle.net/20.500.12870/64} } TY - GEN T1 - Marketing the railway product in the Asia and the Pacific region : guidelines for development of a marketing culture, systems and practices in the railway systems of the region AU - UN.ESCAP UR - https://hdl.handle.net/20.500.12870/64 PB - United Nations AB - The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential.Metadata
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The objective of the study is to expose railway planners and managers to modern management and planning techniques, and to enhance the level of commercial management skills within railway organizations. It explains and defines the activities linked to marketing, highlights the importance of marketing to railways, appraises the place of marketing in a railway organization, outlines the specifications of a marketing plan, and describes the purpose and structure of a marketing information system. The study assists railway managers in developing and implementing marketing strategies responding directly to established marketing objectives and targeted to customers/business segments of greatest profit potential.