Browsing Working Papers by Author "Wijesinha, Anushka"
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Digital dynamism : how it and social media are enhancing business opportunities for Sri Lankan entrepreneurs
Wijesinha, Anushka (United Nations, 2015)As the Sri Lankan economy attempts to transform into a more value-added and knowledge-led one, recent advancements in technology and innovation have created a plethora of new opportunities for small and medium-sized ... -
Opportunity next door : an analysis of India market entry strategies of Sri Lankan firms
Wijesinha, Anushka (United Nations, 2020)Sri Lanka and India have a bilateral free trade agreement that spans twenty years, and although exports from Sri Lanka to its large neighbouring market has grown over time, the market entry performance has been somewhat ...